OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of the pairing aims to underline its leadership in the industry’s fight against dishonest players.
The claims were made in the latest update toPixalate’s Global Seller Trust Index (GSTI), which ranks inventory quality and security risk, with the company further revealing that 70% of media inventory sources are exposed to malware-driven ad fraud, with one-in-20 internet users infected by it.
Overall, OpenX ranked as the most highly-rated source of traffic in April, overtaking Google AdExchange, which had led the table the previous month (see chart immediately below).
Meanwhile, both OpenX and Rubicon Project ar.....
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